Top 5 Beauty Retail Android Apps in Latin America: Q2 2024

In Q2 2024, the performance of the leading beauty retail applications on the Android platform in Latin America showcased diverse trends in downloads and active users, according to data from Sensor Tower.

SEPHORA: Maquiagem e Perfumes had a strong quarter with downloads fluctuating between 14K and 22K, peaking at 22.4K in mid-April. Weekly active users saw a steady increase from 104.9K at the start of April to 113.2K by the end of June.

SEPHORA also experienced varied downloads, ranging from a low of 1.8K in early June to a high of 12.4K at the end of April.

Perfumerías DRUNI maintained a stable download rate around the 800-1.3K mark. Weekly active users remained consistent, starting at 9K and ending at approximately 9.9K by late June.

Nykaa - Beauty Shopping App had modest download numbers, generally under 600, with a significant drop to just 22 in early June. Weekly active users fluctuated slightly but remained around 11K to 12K.

Nykaa Fashion – Shopping App showed lower engagement, with downloads peaking at 568 in early April and dropping to near zero by mid-June. Active users were minimal, averaging around 100.

For more detailed insights and data, visit Sensor Tower.